Coaching FAQs

Coaching FAQs

What is coaching?

Coaching is a series of conversations that will help you get from where you are now to where you want to be. If you’re unsure what direction to take, coaching can help you figure it out. By working out what’s truly important to you, you can make sure your daily life is in line, so you’ll feel happier and achieve your goals.

Coaching is based on the view that you already have the answers deep down, but haven’t yet been able to pinpoint them or successfully put them into action.

Why would I need a coach?

Maybe you’re at a turning point in your life and need some clarity on which path to take. Perhaps you have a goal that you’ve always wanted to achieve and need help to overcome the obstacles that hold you back. Or maybe you want to get your life in balance to have more time and energy for the important stuff.

Find out if coaching is right for you. Contact Sarah for a free 30 minute consultation.

What sort of areas do you coach?

Personal branding and leadership

  • Defining your authentic leadership style, especially women in male-dominated environments
  • Aligning with your values and those of the organisation, especially in new cultural environments
  • Using emotional intelligence to increase understanding and collaboration
  • Creating and communicating vision
  • Inspiring greatness in yourself and others

Strengths and confidence

  • Focusing on your positives
  • Building confidence to drive authentic decision-making
  • Identifying and growing strengths for career progression
  • Setting goals and priorities to improve personal and professional effectiveness

Workplace wellbeing

  • Cultivating a positive mindset and attitude
  • Managing stress, even through times of change
  • Creating work-life balance
  • Using mindfulness for mental clarity

What would be expected of me?

For coaching to be effective you need to focus on what you want to change, and you must be ready and willing to take action, so that you can make the difference you want in your life.

How does coaching differ from therapy, counselling, mentoring and training?

In therapy or counselling you spend more time analysing your past and how that may be holding you back. Coaching is forward-looking and involves creating action steps for you to achieve your goals.

Coaching is not mentoring or training, in which expertise would be passed on from the specialist to you. Quite the contrary – you’re the expert on you. As your coach I help you tap into your inner wisdom and resourcefulness to find the solutions that are right for you.

If you want to know more, contact Sarah.

Where does the coaching take place?

If you prefer a more personal approach, the coaching sessions can take place in-person at one of my coaching offices in Bicester, or if more convenient I can come to your place of work (if you have a quiet space with no distractions).

Alternatively, some clients like the efficiency and affordability of Zoom sessions.

If you don’t have Zoom I’m also happy to work via phone, with the client initiating the call.

How long is each session?

A coaching session typically lasts one hour, but there are some exceptions:

  • One-off Power Hour Coaching is a single session lasting 90 minutes.
  • Express Coaching sessions last 30 minutes each and are ideal for people returning to coaching who want to fast-track their progress.
  • For corporate coaching we may decide upon a different arrangement depending on the needs of your organisation.

How many sessions should I have?

To build momentum, address hidden issues that may be blocking you and move towards real benefits, I recommend a series of 6 sessions or more. A 6-session package would typically take around 3 months, with a session taking place every two weeks.

How often should I have a session?

You will usually meet with your coach every two weeks.

For corporate coaching arrangements, we can explore weekly, fortnightly or monthly sessions depending on your schedule, the nature of your issue, and the actions you set yourself between each session.

The key is to make progress and maintain momentum while allowing sufficient time between sessions to implement your actions and integrate your learning.

Contact Sarah to see what’s right for you.

What does it cost?

Your investment will vary depending on the length of your programme,as well as whether we meet in-person or via Zoom/phone.

For private individuals, payment is required 48 hours in advance of the program or session by cash, bank transfer or PayPal, or paid as part of a pre-agreed monthly payment plan.

For corporate coaching rates (including one-to-one executive coaching and workshops) please call Sarah on +44 (0)77 170 172 39 or email

What if I need to cancel or re-schedule?

As careful planning goes into each session it’s important that you give me sufficient notice of any changes to our arranged appointments. This also encourages you to remain committed to your coaching.

If you fail to show up or cancel with less than 24 hours’ notice you will be charged the full session fee.

Please note sessions will end at the allocated time, so to get the full benefit it’s best to be punctual.

To find out more or to book a session, contact Sarah.

Sarah Fraser
m: +44 (0)77 170 172 39

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Happy Clients

“All the tips can be easily adopted and immediately applied, and the benefits are tangible and quickly demonstrated”
– Niki, senior talent and development manager

“The coaching tools have helped me develop a more positive outlook”
– Nancy, meeting manager

“I have a confidence in myself now that was previously missing”
– Vicky, university administrative assistant

“I recently received a big bonus, which was related to a development plan I had created with Sarah and followed ever since.”
– Nancy, account manager

“I am amazed to look back at how my self-perceptions have evolved in only six sessions!”
– Rachel, consumer testing manager

“I’ve surpassed all previous efforts. I can now realise my potential in a long-term, manageable manner. Five stars to Sarah!”
– CP, dentist

“I learned techniques to become calm in stressful situations”
– Tauneel, IT director

“Sarah helped me focus on what I want and how to get there”
– Michelle, creative director

“Sarah has a wonderful way of promoting dialogue, creating space for insights and generating action”
– Dani, partnerships manager

“I can unreservedly recommend Sarah to companies and individuals”
– Lucy, health insurance provider

“Sarah has helped me develop my unique personal brand”
– Tina, global business applications manager

“I now have the right tools to set priorities and handle the crazy times”
– Andrea, financial controller

“I’ve freed up more time to do what’s important”
– Anthea, assistant to director

“Sarah makes you want to love yourself and everyone else”
– Shanelle, digital marketing consultant

“It feels like the burden on my shoulders has been lifted”
– Nancy, meeting manager

Contact Sarah

Mobile: +44 (0)77 170 172 39