I’m Sarah
And I believe in the power of cultivating a positive mindset to help you and your team truly shine.
I founded Happiness Express Coaching in 2009 with a clear mission: to empower people and teams to find happiness and high performance in both their professional and personal lives.
My own multicultural journey has taken me from California to Amsterdam and Sydney, and since 2015, I’ve been happily based back in my native UK.
My coaching philosophy centres around personal branding, authentic leadership, strengths-based coaching, and workplace wellbeing.
Over the years, I’ve accumulated extensive experience, exceeding 3000 hours of coaching and gaining my Master Certified Coach (MCC) credential with the International Coaching Federation (ICF).
As a firm believer in the importance of continuing to raise standards in coaching, I also support new and experienced coaches in elevating their coaching game and gaining the ICF credentials they need to take their work to the next level.
My background
My qualifications
- BA(hons) European Business & Languages
- Master Certified Coach (ICF)
- Diploma Personal Performance Coaching, The Coaching Academy (distinction)
- Certified Mentor Coach (CMC)
- Certified Positive Intelligence (PQ) Coach
- Conscious Business Coach
- Neuro-linguistic Programming (NLP) Master Practitioner
- Myers-Briggs Type Indicator (MBTI) Practitioner
- Certified EQ-i 2.0 and EQ 360 Practitioner
- Certified DiSC Practitioner
- Mindfulness-based Stress Reduction (MBSR)
My experience
- One-to-one life, career and leadership coaching
- 3000+ hours coaching with clients from 45 different nationalities
- Director-level global corporate marketing roles during 13-year corporate life, leading virtual teams in APAC, Europe and USA
- Lived and worked in the UK, USA, The Netherlands and Australia
- Career/life/leadership coaching programs: one-to-one coaching, design/delivery of workshops, facilitation
- Graduate/apprentice career development programme
- Expat Coaching (expats and spouses) in the Netherlands, UK and Australia
- Associate Coaching: BetterUp (since 2017), Mindbeat (since 2019), and Flashpoint (since 2023)
- Support of new and established coaches through ICF coach mentoring (since 2018)
Improve strengths, fix weaknesses
“I really loved having Sarah as career coach as she really helped me to improve my strengths and fix my weaknesses. She is a great listener, always demonstrating empathy.She also provided me with useful resources to help me achieve my goals. It was a pleasure to work with her and can’t recommend her enough!”
– Gaia Antonaci, analytics and insights manager
Focus on priorities
“Sarah helped me focus my priorities and articulate my thoughts at a key time in my career. She is a great listener and I found her help invaluable.”
– Hannah Severin, senior analytics manager
Coach in my back pocket
“Sarah is a brilliant coach. She has been my coach for years now and this for good reasons. I reached out to her whenever I needed a difficult life decision to make, like career moves or starting my new business. Sarah’s patience and questioning helped me immensely in getting clarity in my head and identifying hidden opportunities. I highly recommend working with Sarah.”
– Margarita Madrid, wellbeing consultant
Focused on the things that matter
“Sarah is a fantastic coach who keeps you focused on the things that matter to you.
She also provides great resources to help you achieve your goals and is constantly reminding you of the things you set out to do, while listening with empathy and asking the right questions.
It was a pleasure to work with her and can’t recommend her enough.”
– David Cuen, VP consumer content marketing
I can now see the wood for the trees
I came to coaching to seek clarity on whether or not to change my career and which direction to take.
It was good to have a ‘listener’ who could pick out recurring themes and key topics whilst I just talked about an issue – too often when performing any self-analysis it’s difficult to see the wood for the trees.
Sarah did an excellent job of replaying back what I had said in a succinct format that really exposed the core of any issues.
I gained a set of tools to help unblock previous ways of thinking, and I defined steps that are moving me closer to my desired outcome.”
– Paul, product manager
I defined my leadership style
“Sarah from Happiness Express helped me to develop my own leadership style consistent with my values and aspirations.
She is a great listener and quickly understood the challenges I face in my business.
She helps to get a wide-angle view whilst at the same time dealing with the day-to-day challenges of managing and leading a business.
I have no hesitation in recommending her for group or one-to-one coaching and leadership development.”
– Gordon, director
Powerful questions to probe deeper
I wanted to remove barriers in my thinking and change my negative beliefs. To my surprise, It has really worked as I am now more positive, avoid procrastination and get out of dips quicker.
One technique Sarah taught me is to write down what’s gone well work-wise and to review those positives regularly.
Her powerful questions helped me see what I really want,deeper than I would myself! I always left the session with one or two really good take-aways that have stuck with me.
The session I remember most is the one where I came without a topic, as all was going well with my business. Sarah asked, ‘What did you do to make things go well and how can you remember this when things are not going well?’ and that was such a powerful approach.
I have a better sense of my goals and they’re more authentic to me. As a result, I have a much clearer direction for my business.”
– Inge Woudstra-Van Grondelle, Expert Diversity & Inclusion, W2O Consulting
Building confidence with mock interviews
“Sarah helped me clarify and build bridges between two quite different professional strands – mindfulness training and town planning.
I appreciated how patient, attentive, professional and friendly she has been through this process. In particular, the mock job interview sessions gave me lots of confidence prior to a job interview.
The suggestion to explore mind-mapping has proved particularly valuable in clarifying a future direction for ‘mindfullife’.
Sarah’s natural positivity made the sessions a pleasant experience. She has provided lots of excellent tips to follow up, which made each session part of a broader process of clarification.
I have already recommended Sarah to friends and intend to keep in contact with her in the future.”
– Dean Wooding, town planner & mindfulness trainer
The right tool for the right situation
“Sarah was excellent at listening and understanding the issues. She very quickly got to the crux of my issue.The work she did with me was extremely tangible. She helped me set goals, and together we checked and verified in each session if I was closer.She helped me find the right tools to use for the right situations. She broke down the bigger issue into smaller manageable chunks and helped me find out how to deal with each one.I have gained more confidence in myself and know that when I face difficulty, I will be able to use the tools and techniques I learned with Sarah.And the best part of working with Sarah is that I actually watched myself succeed at the goals we set. This in turn boosted my confidence to set more goals to achieve. Thank you Sarah.”
– Tauneel McKay, IT director
The power of visualisations
“I arrived at coaching with a whole array of thoughts and worries, but the mantras and visualisations were very powerful and helped me to move from a negative to a positive mindset. Now I can practice these exercises any time I need them.The impact of coaching has been far-reaching. I’m much more grounded in the present, I’m more positive and confident and I’ve even gained some new clients for my business.I’m certainly not the same person that started coaching six weeks ago! I have a much more optimistic outlook on life.My experience with Sarah has left me in no doubt that I’d recommend her and I’ll likely return to her in the future.”
– Zena, professional organiser
Coaching helped me get a bonus!
“Several years after our coaching sessions ended I’m still benefiting. I recently received a big bonus, which was related to a development plan I had created with Sarah and followed ever since. So THANK YOU for that! The coaching set the first stones for me to change my career.”
– Nancy, account manager
I’ve enhanced my decision-making
“Sarah has a gentle, warm and persistent style of coaching. She has a gift for getting to the essence of the issue! She assisted me to clarify my goals up front and guided the session to ensure we both stayed on target.She acted as a great anchor during our coaching sessions, rigorously holding me accountable to what was most important to me. She modelled great time management. She also modelled the importance of clarifying goals up front, which facilitated us both to benchmark my progress during our sessions together.Sarah assisted me to prioritise the “big rocks” and our coaching sessions provided me with the space (in a hectic schedule) to do that.As a result, I have been more present to my values when making decisions. Sarah’s coaching has enhanced my decision making process and assisted me to prioritise what is most important. Thank you!”
– Rachel Dungan, The Pharmacist Coach
I can handle the crazy times!
“I see so much clearer now and don’t waste my time on things that are not urgent or important.I now have the right tools to set my priorities and to handle the crazy times.Sarah is an excellent coach and stayed true to her company name – she made me a happier person!”
– Andrea Kaltenbrunner, financial controller
I developed my personal brand
“Sarah has been pivotal in recalibrating my ambitions, goals and development areas when I was at a crucial crossroad in my career.Her approach is as results-driven as it is human, with a deep personal commitment to achieve the targets that we defined together.Throughout the process, Sarah has challenged me, or slowed me down as necessary, helping me develop my unique personal brand and a new perspective on a healthy work-life balance.”
– Tina Solos, global business applications manager
Set boundaries, delegate, prioritise
“Sarah helped me to zero in on key problem areas, such as setting boundaries, delegating and prioritising.
I now feel comfortable managing my team, I’m better at giving and receiving feedback and I’ve freed up more time to do what’s important.”
– Anthea, assistant to director
I now have confidence in my abilities
“I came to coaching wanting to improve my confidence. Prior to the sessions I tended to second guess myself and give myself a hard time, but the coaching helped me to find trust and confidence in my abilities.The reasoning and strategies used during and in between the sessions helped me overcome my confidence wobbles. And the more I got on and simply did things, the more I achieved”
– Joanne, legal advisor
Career coaching helped me reach closer to my goals
“Sarah was my career coach facilitating my transition into the UK. During this time I have had the honour to work very closely with her. She is an expert at her subject with very high level of integrity. Her ability and dedication to provide solutions to challenges is exemplary. Sarah is a very hardworking and focussed professional. In my opinion, she possesses the most invaluable attributes – “trust, transparency and initiative”. She has added great value in helping me reach closer to my goals.”
– Amitaabh Bakshi, senior general manager
I overcame my fear of flying
“I came to NLP coaching for help with my fear of flying. I am happy to report that I feel much more confident and my panic attacks have subsided significantly. I have managed to make long journeys that were previously very difficult for me and I am looking forward to my holiday in the Maldives with a renewed positivity. I have a confidence in myself now that was previously missing. Many, many thanks Sarah!”
– Vicky Ward, university administrative assistant
The benefits are tangible
“I really enjoyed the Happiness Workshop. It was both informative and practically focused. All the tips that Sarah shared can be easily adopted and immediately applied, and the benefits are tangible and quickly demonstrated.”
– Niki, senior talent and development manager
You’ll learn to love yourself!
“Sarah makes you want to love yourself and everyone else, because the alternative now seems so unappealing.”
– Shanelle, digital marketing consultant
A space for insights and action
“Lovely style. A very engaging workshop. Sarah has a wonderful way of promoting dialogue, creating space for insights and generating action.”
– Dani Matthews, partnerships manager
Positive habits have been formed
“My plans for my business are now real rather than vague thoughts and, more importantly, positive habits have now been formed that will be sustained beyond the coaching sessions”
– Liz Aiken, business and personal coach, trainer and photographer
I found the right answers
“The sessions gave me energy, motivation and self-confidence. Sarah helped me find the right answers, simply by asking the right questions”
– Mieke Bruins, event manager
I found my future
“Sarah made me feel comfortable and able to open up and be honest. She pushed me to reach below the surface and helped me find the true answer regarding my future”
– Catherine McKinven, airline purser
My self-perceptions have evolved
“I am amazed to look back at how my self-perceptions have evolved in only six sessions!”
– Rachel, consumer testing manager
A wealth of international experience
“The workshop gave me insight into various areas of my life. I was shown how easy it would be to ‘tweak’ some areas to afford more enjoyment.Sarah has a wealth of experience internationally both in terms of clients and their culture. She is seriously well-trained and I feel comfortable recommending her to my network, whether it’s a large corporation needing some company training or individuals that need a third party to enable them to lead a better life.Truly a happiness experience!
– Lucy Long, WPA health insurance provider
Results-oriented coaching
“Sarah’s coaching is results-oriented. Our sessions were highly focused on my objectives and tailored to my individual motivators and concerns.Sarah would tap into her repertoire of coaching tools and experiences, and then apply what she thought would yield the best results for me.Sarah was able to connect with me quickly and ascertain what would help me achieve my goals.A thorough, intelligent, resourceful and focused coach. I hope to work with her again soon.”
– Jill
I’m realising my potential
“I’ve surpassed all previous efforts. I can now realise my potential in a long-term, manageable manner. Five stars to Sarah!”
– Cliff, dentist
I’m energized!
“This is the first time that I’ve re-read my notes immediately following a workshop. I’m transferring the most important take aways to post its and putting them around my screen as reminders. I am back at work and energized!”
– Tauneel McKay, IT director
I have a more positive outlook
“Through the coaching sessions I have learned to be kinder to myself, to accept that sometimes performing at 90% is also OK.The various coaching models and tools we worked with have helped me to develop a more positive outlook. It really feels like the burden on my shoulders has been lifted.”
– Nancy, meeting manager
A safe space to learn
“I had the pleasure of working with Sarah and absolutely loved it. I was lucky to join a group that Sarah was facilitating and I could not wish for a better guide and leader.Sarah is caring, wise and, thanks to her talent and experience, creates a safe space to learn, open up and advance. I highly recommend anybody who wants to progress with their goals, whilst also enjoying a fantastic process, to join Sarah on this program.”
– Danguole, executive coach
Tools to calm down
“The Mental Fitness Program has been an eye-opening experience.I was interested in the promise that my brain muscle can be strengthened to manage my negative emotions and thoughts to turn them into something positive. And I liked the fact that it’s based on science and psychology.The Program has provided me with tools to calm down when facing stressful or difficult situations through mental exercises and it’s helped me to better manage my emotions in order to get a more positive outcome. It is not perfect, but I keep working at it and the initial outcome is that I feel more balanced and equipped (in my head) to face difficult situations and to move on in a quicker way.In the end, the power is within ourselves, we just need to know how to find it.”
– Angela, corporate responsibility consultant
Helped me navigate decisions
“I joined the Mental Fitness Program to support my ongoing one-to-one career coaching with Sarah.It looked like something that could provide some practical solutions for enhancing general mental health and wellbeing. And indeed, I got introduced to mindfulness through the PQ reps which made it much more accessible than I’d previously felt mindfulness to be.I have become more aware of my Judge and other Saboteur voices and can better intercept them to shift to a more Sage-like way of experiencing life, which has helped me navigate decisions I’ve needed to make.The app is very user friendly with lots of content and personalisation, and the Pod meetings helped keep up momentum.”
– Claire, fundraising consultant
A positive start to the day
“The Mental Fitness Program makes you realise what drives your behaviour, both positively and negatively. I now have a better understanding of my Saboteurs and how to switch to Sage thinking.This is a personalised program that covers all aspects of your life, helping you to recognise, face and conquer challenges you may have, from personal to work, family to friends.I love using the daily coach sessions to start my day positively and with something fresh to think and learn about myself and others around me. It’s creating more positive outcomes the more I practice, and I am looking forward to continuing my learning on an on-going basis.”
– Bronwen Batey, managing director
Using empathy for more positive conversations
The PQ Reps – particularly the listening one – are a great technique for quietening my mind, and as an added benefit can help me fall asleep!Through the programme, I discovered my Saboteurs and gained a better understanding of others’ Saboteurs. This has helped me increase my empathy towards them, and by following the programme in a Pod with work colleagues, I improved those relationships too.The thought process of finding the gift in any situation, however bad it might be, has helped me recently turn a difficult situation into some good.I had an aha moment when dealing with an emotive issue with a friend. I found myself being much more balanced in my discussion, using empathy and compassion and finding the gift in a potentially ‘bad’ situation. This led to a much more positive and innovative conversation.I’m so much kinder to myself now and I’m better able to play down little things that would previously have become big things to worry about.”
– Claire, head of central finance
I now put my own oxygen mask on first
“I came to the Mental Fitness Program wanting to understand my own emotions better, with a view to improving my effectiveness in the workplace.I can now clearly recognise the situations that might bring up my Saboteurs, and how this makes me feel, and affects my ability to perform.Making time each morning to do a significant amount of PQ Reps positively impacts how my day goes, to the extent that when I don’t do this my Saboteurs are far more likely to make an appearance and derail my day! These days I make sure to put on my own oxygen mask first! As a Pod of work colleagues, I had the sense that we were in this together and I feel more connected with them now as a result of the program. Sarah is a fantastic coach – really clear about the program, encouraging and supportive.”
– Eileen Brown, customer experience director
It really is worth it
“The Mental Fitness Program is easy to access and understand and it genuinely resonated with me. I can now recognise the Saboteurs as exactly that, rather than buying into their lies that they’re good for us.The online Pod meetings provided a good opportunity to share learning and be honest in a safe environment.It takes some discipline to get the most out of the program, but it really is worth it.”
– Lindsey Filer, HR director
I know more about myself
“After following the Mental Fitness Program, I feel like I know more about myself, particularly my Saboteurs and my Judge. I also realised that many of my colleagues are fighting their own Saboteurs and, surprisingly, many of them are the same.The daily tasks and weekly videos in the 6-week program were short and manageable, and the app had lots of functionalities and a variety of content.I really enjoyed the Pod meetings; they helped to validate my own thoughts and get a better understanding of how my colleagues feel.”
– Sarah Winter, head of connections & asset records
Thorough feedback and strong support
“Sarah helped me through mentoring while I was working towards my ICF accreditation.She is an excellent coach and mentor with a graceful combination of being truly professional, giving thorough feedback and strong support. I appreciated her attentive manner in which she picked up not only on what was said in my coaching sessions but on what wasn’t said. She has a talent for putting challenges in a new light.Sarah’s solid experience and warm personality makes working with her not only productive but also a real pleasure.”
– Fredrika Rylander, executive leadership coach
A skillful combination of honesty and kindness
“I joined Sarah’s Group Mentoring course to gain my ICF credential. I knew it would fulfil the ICF requirement but it was so much more!Sarah created a safe space for us to practice our coaching and learn from each other. When providing feedback, Sarah respected the unique style of each coach and acknowledged our strengths and all that we bring to coaching. Feedback on stretch areas was delivered with a skilful combination of honesty and kindness.By far the most valuable piece of CPD since my initial coach training resulting in sharp coaching skills and a strong sense of confidence. Thank you, Sarah!”
– Emma Hackett, wellbeing coach, outplacement and career transition coach, mental health first aider
Honing my skills
“I came to Sarah for mentor coaching as I was preparing to submit my application for ICF accreditation at ACC level.
I was very nervous going into the initial session but was soon put at ease by Sarah and the rest of the group coaching members.I wanted to improve my coaching skills and eliminate any bad habits that I had. The mentoring sessions did exactly this. I was quickly able to highlight areas for growth and was able to spend the following sessions honing my skills.I feel that I have made huge progress over the last 3 months and am sad to see the sessions end. I highly recommend Sarah, I don’t think you will find a more supportive mentor.”
– Naomi Morgan, european head of Arete Coach
Uncovered new learnings
“I came to mentoring to advance my understanding and knowledge of the ICF core competencies in real time and with other people.With a process that was detailed and well-managed, Sarah created a safe environment, built on genuine knowledge and depth of feedback. I felt able to be open and honest, and found the feedback from the other coaches in the group highly impactful.In reviewing the videos of my coaching in our one-to-one mentoring sessions, I uncovered new learnings and thinking around ways to approach a coaching session.My understanding of the new core competencies and my ability to draw on them in the moment has increased, as has my confidence and my appreciation of other styles of coaching.”
– Roy Allan, director at Roancoach Consulting Ltd
Benchmark against the ICF Core Competencies
“Mentoring with Sarah gave me the opportunity to benchmark my coaching practice against the ICF core competencies, as well as the chance to connect in a group with coaches going through a similar experience.Sarah nudged me towards greater competency and stretch by spotting opportunities to improve, e.g., simplifying questions, avoiding stacking, and trusting my own intuition.The group and one-to-one sessions were held in a safe, supportive space helping me to acknowledge my strengths, brush up on my techniques, and, through deeper analysis, bring a new awareness to my coaching practice. All resulting in increased self-confidence and an improved coaching style.”
– Jo Pinkerton, senior HR manager and coach
Empowering and supportive
“I found Sarah through a recommendation having had a sub-par experience of mentoring as part of the PCC process. She was warm, encouraging, accomplished and very professional, providing a safe space to develop our skills in a group setting. Her approach was empowering and supportive which helped us forget we were being watched as we coached and develop to the max.Sarah has high EQ and low ego – she’s also great value for money – all round 5 Star!”
– Mel Pritchard, life and career coach
An appreciative approach
“I highly recommend Sarah as a group mentor coach.
In the group I participated in, Sarah created a safe learning space which allowed everyone to be open and vulnerable and lean into the learning. Sarah was great at calling out the coaches’ strengths and help them build on those. Her feedback was very balanced and supportive, always encouraging and constructive.Many coaches tend to be hard on themselves (including myself), and Sarah’s appreciative approach helped me notice my strengths, use them more intentionally, and feel more confident.”
– Silke Janz, leadership coach, leadership & team development expert
Laser focus on coaching skills
“I joined Sarah’s group mentoring course as part of my ACC credential renewal process. I got so much out of it – the peer practice, having real time feedback on my coaching and also the privilege of witnessing others in the group coach.
Sarah creates a supportive, warm atmosphere in which to take risks with your coaching. The 1:1 sessions with Sarah were also so supportive and constructive. To have this opportunity to laser focus on coaching skills is invaluable.I know it has made a big impact on my coaching and I hope to have the opportunity to work with Sarah again in the future.”
– Elle Pendry, certified professional coach
A systematic approach
“I am delighted to say that I just received my ICF PCC accreditation and Sarah has been instrumental in my accreditation journey.In January 2020 I joined the Group Mentoring Sessions for my ACC and I loved Sarah’s feedback on my coaching. Sarah uses a very systematic approach to give feedback on strengths and stretch observations, using the ICF Core Competencies. Sarah has a real skill around putting people at ease and making you think about how you can improve.I signed up for my second round of Group Mentoring in May 2021, this time for my PCC accreditation. I already knew Sarah, of course, so this time I was intrigued to see how she would guide me. Again, her communication skill was amazing. She really made me think and gently pushed me to do even better.Rarely have I spoken to a fellow coach who is so in tune and knowledgeable. I highly recommend Sarah as a Mentor.”
– Wanda van Gelderen, career development coach
Reintroducing rigour and reflection
“I joined Sarah’s Group and Individual Mentoring Programmes as part of my CPD and ICF credential renewal, and have also worked with her in a professional coaching capacity.Sarah’s mentoring has hugely benefitted my own coaching practice, reintroducing rigour, reflection, high standards and confidence. Sarah’s coaching really helped me to identify blocks and gain insight into ways forward. Her approach is both pragmatic and insightful, open, flexible, and gently held me to account, which was just what I needed. I’ve been able to work at my own pace. I would highly recommend Sarah’s Mentoring and Coaching!”
– Paula Evans, neurodiversity coach and consultant
Safe to be vulnerable
“It has been incredibly valuable to observe other coaches coach, as well as gain feedback on my own coaching: challenging my beginnings, middles and endings.I felt safe to be vulnerable and benefited from being able to apply my learnings immediately in my coaching.Through the feedback and self-reflection, I have solidified what I do well, and what more I can stretch in the service of my clients.This has been such a valuable experience that I plan to continue a mentoring relationship with Sarah on a regular basis.”
– Cass Coulston, executive and team coach
My confidence grew
“I highly recommend coach mentoring with Sarah Fraser of Happiness Express. Her group sessions are very well organised, with ample opportunity for each mentee to coach (and be coached) and receive very thorough feedback and suggestions for skill stretching.My confidence as a coach grew from the outset, and so I also chose to work with her for individual mentoring sessions, which enabled me to apply for ICF ACC accreditation.”
– Caroline, positive psychology and life coach
Free to explore new avenues
“Sarah creates a great space for a group to work together. She establishes clear boundaries, but leaves the coaches free to explore new avenues. Great group work. Thank you, Sarah!”
– Louise, executive coach
A lot of progress in a short space of time
“Mentoring with Sarah has been a pleasure from start to finish. I found Sarah’s mentoring package via her easy-to-navigate website and booked in for a call. She was able to answer my questions and I went ahead and booked the package.
The coaching was in a small group which Sarah facilitated well, I felt I was able to contribute to conversations safely and learn from other people’s opinions. I really enjoyed the 1:1 sessions, which were easy to book, I felt like I made a lot of progress with my coaching in a relatively short space of time.I wouldn’t hesitate to recommend Sarah’s mentoring programmes – go ahead and book in!”
– Sarah Williamson, sober coach
Sarah made it easy and made it stick!
“Sarah is a sensitive, organised, encouraging coach who made this a truly fantastic programme. The experience pivoted from intimidating to exciting. She made it all so easy and made it stick!”
Sarah Sutton, integrative leadership coach & team trainer
“I worked with Sarah to assist with my application to the ICF for ACC accreditation. Sarah’s naturally supportive style and acute observations and feedback were very valuable in helping me to hone my coaching skills and personal style.
At the end of the process I felt so much more confident about my ability, and able to own and be proud of my unique coaching style. Thank you Sarah.”
– Amanda Bringans, coach
Ethics and privacy
All clients should expect a high standard of practice from their coach. To ensure that this is achieved I comply with the International Coaching Federation’s (ICF) Code of Ethics.
As an ICF Master Certified Coach, I acknowledge and agree to honour my ethical and legal obligations to my coaching clients and sponsors, colleagues, and to the public at large. I pledge to comply with the ICF Code of Ethics and to practice these standards with those whom I coach.
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